Marketing 2- Sales and Promotion Syllabus
Instructor: Samantha Caliva Room N204 [email protected] Voice mail (503) 431-5533
Textbook and Materials:
“Marketing Essentials” Glencoe Textbook
A notebook specifically for your marketing projects, notes, and handouts
A Student Planner or calendar
Pens, pencils, paper
Calculator
Learning Objectives and Areas of Study:
This class is designed to dive into the exciting concepts of the Seven Steps of Selling, the Five Tools of Promotion, Visual Merchandising, Advertising and Marketing Research. In this course, you will learn the necessary steps to establish good customer relationships through becoming an effective salesperson. In addition, you will develop a creative marketing campaign for a local company in small groups. You will use all the elements of visual merchandising to create your own store layout, store displays and promotional campaigns for that store. Last, you will learn about marketing research by doing a marketing research project using all five steps of the research process.
*The Seven Steps of Selling *The Promotional Mix *Visual Merchandising
-Approach the Customer -Personal Selling -Storefront
-Determine Needs -Sales Promotion -Store Layout
-Present the Product -Public Relations -Store Interior
-Overcome Objections -Advertising -Interior Displays
-Close the Sale -Direct Marketing
-Suggestion Selling
-Build Relationships
*Advertising *Marketing Research
-Purpose and Types of Advertising - Marketing Information
-Types of Media - Types of Marketing Research
-Elements of Advertising - Limitations of Marketing Research
-Print Advertising Layouts - The Marketing Research Process
- Constructing and Administering the Survey
Classroom Assessments:
There will be worksheets, activities, projects, quizzes and tests to assess what you have learned in class. The class website will give the day to day game plan, so it is expected that you visit the website to keep updated on what is being done. If you are absent from class, it is required that you check the website to verify concepts and work missed during that time. It is then up to you to check in with the teacher for missing handouts. Assignments are due on due dates. If turned in late, the assignment will drop one full grade for each day late. With only half point possible two weeks past due date.
Grading Scale:
Grades are based on the sum of total class points earned on projects, presentations, daily assignments, quizzes and tests. Grades will NOT be rounded up.
90-100% A 80-89% B 70-79% C 60-69% D 59% -Below F
Extra Credit Opportunities:
There will be extra credit opportunities throughout the semester. If you feel like you have struggled on a test or an assignment, it is recommended that you take advantage of these opportunities.
Classroom Expectations and Procedures:
This is a project-oriented class, in which group efforts are required, attendance is necessary for full credit. Unexcused absences will result in loss of points for that particular day’s activities. This classroom requires following school policies. BE SAFE, RESPECTFUL, AND RESPONSIBLE! Failure to comply with the rules results in schools stated consequences.
Teacher Contact
I welcome students and parents to contact me with questions or concerns. I am available during my prep period if you would like to schedule a meeting. I am also available via phone or email. I highly recommend that if you are concerned with a grade or if you have serious questions or issues with an assignment to communicate with me ahead of time. Communication is a key for success.
Textbook and Materials:
“Marketing Essentials” Glencoe Textbook
A notebook specifically for your marketing projects, notes, and handouts
A Student Planner or calendar
Pens, pencils, paper
Calculator
Learning Objectives and Areas of Study:
This class is designed to dive into the exciting concepts of the Seven Steps of Selling, the Five Tools of Promotion, Visual Merchandising, Advertising and Marketing Research. In this course, you will learn the necessary steps to establish good customer relationships through becoming an effective salesperson. In addition, you will develop a creative marketing campaign for a local company in small groups. You will use all the elements of visual merchandising to create your own store layout, store displays and promotional campaigns for that store. Last, you will learn about marketing research by doing a marketing research project using all five steps of the research process.
*The Seven Steps of Selling *The Promotional Mix *Visual Merchandising
-Approach the Customer -Personal Selling -Storefront
-Determine Needs -Sales Promotion -Store Layout
-Present the Product -Public Relations -Store Interior
-Overcome Objections -Advertising -Interior Displays
-Close the Sale -Direct Marketing
-Suggestion Selling
-Build Relationships
*Advertising *Marketing Research
-Purpose and Types of Advertising - Marketing Information
-Types of Media - Types of Marketing Research
-Elements of Advertising - Limitations of Marketing Research
-Print Advertising Layouts - The Marketing Research Process
- Constructing and Administering the Survey
Classroom Assessments:
There will be worksheets, activities, projects, quizzes and tests to assess what you have learned in class. The class website will give the day to day game plan, so it is expected that you visit the website to keep updated on what is being done. If you are absent from class, it is required that you check the website to verify concepts and work missed during that time. It is then up to you to check in with the teacher for missing handouts. Assignments are due on due dates. If turned in late, the assignment will drop one full grade for each day late. With only half point possible two weeks past due date.
Grading Scale:
Grades are based on the sum of total class points earned on projects, presentations, daily assignments, quizzes and tests. Grades will NOT be rounded up.
90-100% A 80-89% B 70-79% C 60-69% D 59% -Below F
Extra Credit Opportunities:
There will be extra credit opportunities throughout the semester. If you feel like you have struggled on a test or an assignment, it is recommended that you take advantage of these opportunities.
Classroom Expectations and Procedures:
This is a project-oriented class, in which group efforts are required, attendance is necessary for full credit. Unexcused absences will result in loss of points for that particular day’s activities. This classroom requires following school policies. BE SAFE, RESPECTFUL, AND RESPONSIBLE! Failure to comply with the rules results in schools stated consequences.
Teacher Contact
I welcome students and parents to contact me with questions or concerns. I am available during my prep period if you would like to schedule a meeting. I am also available via phone or email. I highly recommend that if you are concerned with a grade or if you have serious questions or issues with an assignment to communicate with me ahead of time. Communication is a key for success.